Ballarat Begonia Festival
Project
100 years of Ballarat's Begonias
Statement
In creating the visual expression for this milestone, we drew upon the City's link with Eureka (and its well known flag!) as well as using a carpet of begonias (an obvious choice, but one that appeals to the target market). Two begonias were used in the carpet - where they were re-coloured, duplicated and manipulated. The single colour was chosen to unify the image as well as to highlight the message in blue
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